Our target audience for this project is very broad and covers multiple demographics but our main audiences which we have agreed on are:

​

1. Tourist who wish to see more unique sights

2. University students

3. Melburnians who work in the CBD

​

In a more general definition, our target audience would be people in Melbourne who have some time to spare and wish to find something new to do. The locations will be accessible by the free trams and most would not have any entry fees so that we do not eliminate any people who will have budgetary limitations.

 

By introducing them to our hidden locations we hope to inject some fun into their lunch breaks, or give people something new to post on Instagram, or give people who prefer quieter tourist attractions a place to visit in the CBD, or just inform anyone in Melbourne that there is always something new to discover in the CBD.